Lookbook

5 Great Things
to Fall For

Oui, Oui
Paris

For our dramatic new collection, our trend and design team traveled to
Paris, finding inspiration in the renovated Ritz-Carlton there. Since 1898,
the hotel on place Vendôme has been a symbol of timeless elegance
and understated luxury.

Tufted, dusty-pink velvet banquettes in a salon inspired the collection’s
Vintage Pink hue, while intricate wrought iron railings encircling the grand staircase shaped our Art Nouveau scroll prints. The swan print on our new satin pajamas echos the fixtures in iconic Ritz suites.

“Our initial inspiration was the
reopened Ritz in Paris. We loved the
glamorous emotion behind
everything in it.”

— Holly Erickson, Vice President
of Design and Development

Overall, the collection’s fabrics are inspired by sumptuous draperies
and upholstery throughout the iconic property. Take, for instance, our Breathtaking collection. The sheer, intricate lace is framed by European-lingerie details like plunge and high-neck styling. Bonjour, fall sophistication.

2 PJ Perfection

We’ve elevated the classic, tailored men’s notch-collar pajama with effortless, washable satin. We knew we were on to something, so we sent pajamas to some fashion stars to see what they thought. Here’s what a couple of them had to say:

“Silky soft and perfect for
even the warmest of nights.
I can't wait to get my hands on
another pair of these PJs!”

— Kerrie Mitchell Burke (@kerriemburke)

A 20-something writer from Ireland based in Boston,
Kerrie is the voice behind the lifestyle blog
The Life + Style of Kerrie M. Burke.

“The fabric is
extremely comfortable,
and I love the way
it feels against my skin.”

— Monica Awe-Etuck (@awedbymoni)

Collaborations with Dior, multiple features in magazines,
and recurring features in InStyle, and People Style Watch,
have kept Monica on the fashion watchlist.

Star Power

Our customers post more than 5,000 5-star reviews each year—
and we read every one. Some say thank you. Some make us teary-eyed. Elaine of Louisiana went to a Soma Boutique to find new bras after losing 42 pounds. Service like this is what we’re all about.

“The ladies at Soma were amazing—
kind, supportive, and diplomatic.
They will NEVER call attention to
any of your not-so-perfect spots.
I promise you, it is a totally painless experience, plus you walk out of there
with a great fitting bra (or 2—it fit
so well I bought a beige and black one)
and feeling great! Trust Soma—
this is my second trip there,
and they have me for life!”

— Elaine, LA

4 Favorite Fits:
Balconet

Subtle differences can make or break how a bra fits. That’s why we include balconet styles in many of our collections. Compared side by side to our
full coverage bras, the contrast may not be obvious. But look closer.

1. That sweetheart neckline? Those wider-set straps? Perfect with lower, more open tops.

2. The cups do not come up as high, so balconets often fit better for women looking for less coverage.

3. More support from the bottom and sides creates forward lift and great cleavage from the higher center front.

Now balconet lovers have a new star. For the first time, our Vanishing Back^®
collection is offered in a balconet. The profile is the same as our other balconet
styles, but with the bonus of knit-in, back-smoothing zones. Vanishing Back^® fans
will find the balconet style is more open in the back than the full coverage bra for
low-back tops, with the same smoothing technology. Read about the romantic
history of the beloved balconet on our blog.

“I love the way it makes me look.
It's gorgeous and sexy.”

— Anna, FL

Inspiration
From The Soma Studio

At Soma, translating the vision of our trend team into an exclusive print starts in house. Our artists concept, sketch, paint, and imagine to bring the inspiration to life. We love the way their artistic passion shines in new, exciting prints, season after season. What’s your favorite print this fall?

“For me, creating original artwork for print design not only establishes an emotional connection between brand and customer,
but is a form of self-expression as unique
as the women who wear each design!”

— Jocelyn (Jos) Sipowicz, Assistant CAD Artist
@just__jos